What’s that stirring in your chest?

It’s delight in the client profiles you see below.

New Seasons Market

Keys to Success: Awareness + Engagement

The friendliest store in town celebrated its 23rd birthday with the return of in-store banana cake sampling. To drum up excitement for the weekend event, I did a deep dive into the local dessert’s long history on New Season’s organic social channels and via email. The Instagram and Facebook posts for this awareness push generated more engagement than any non-grand opening post since the 2021.

Publix Super Markets

Brand + ENGAGEMENT

The country’s largest employee-owned grocery chain wanted to give fans a fun, sticky way to share their love for all things Publix online. I worked with the Consumer Interest team to create the brand’s first GIPHY content. Three of the GIFs trended, garnering more than 100 million views less than 10 days after going live. Today the Publix GIPHY account has over 430 million views.

izea

Brand + awareness

What is IZEA? How is IZEA? Why is IZEA? The world’s first social media influencing agency needed to answer these questions in an eye-catching way. I wrote the script for and helped concept a foundational video explaining how IZEA #championsthecreators.

Publix Super Markets

ORGANIC + PAID

The largest supermarket brand in the South wanted to make Facebook and Instagram places where posting is a pleasure. I found fresh ways to engage diehard fans and passersby on social media, squeezing every drop of fun I could from the brand without breaking it.

MARRIOTT VACATION CLUB

AWARENESS + CONVERSION

MVC wanted to give Owners a seamless way to review their ownership, plan upcoming vacations, browse PlacePass events, and more on their smart devices. I created the messaging for the MVC app’s integrated marketing campaign, highlighting the benefits of having your vacation plans “at your fingertips.” I also wrote resort copy including restaurant, amenities and fitness descriptions for Marriott Vacation Club’s more than 55 resorts featured in the app.

grifols

conversion

The COVID-19 pandemic strained the world’s plasma supply. I worked with a talented team to concept and execute a campaign—including social ads, web copy, and email copy—calling on donors to give life-saving plasma in patients’ time of need.

marriott vacations worldwide

CREATIVE + SALES

MVW wanted to increase springtime activity bookings across their flagship brands (Marriott Vacation Club, Sheraton Vacation Club and Westin Vacation Club) through the second-party platform PlacePass. I crafted the messaging for a cross-brand campaign targeting guests and Owners before and during their stay on property.

GEMs EVENTS

brand refresh

This mid-sized, family-run event management company wanted to give their website a fresh new look. I wove keywords and proof points into the copy that highlight GEMS Events’ customer-first mindset, impressive services list and small-business charm.

Solaire Anguilla

Search engine optimization

Lockrum Bay’s eco-friendly local resort wanted to solidify its position as the Caribbean’s premier eco-tourist destination. I wrote the resort’s web copy to incorporate an extensive SEO keyword portfolio and boost its SEO ranking among eco-tourism sites.

National Association of State Boating Law Administrators

integrated marketing communications

NASBLA wanted targeted messaging to spearhead its 2016 Operation Dry Water campaign. I conceived a campaign theme supported by targeted copy for inclusion in out-of-home, digital and print media.

Orlando Weekly

Content Marketing

The city of Orlando’s second-largest print publication wanted engaging content to showcase sponsors for the 2016 Beer ‘Merica Festival. I created a sponsored content package promoting the festival and the Orlando Weekly’s client partners spanning the F&B sector.